Post by shikapatho on Oct 18, 2023 3:25:20 GMT -6
Above all, for the strategies to work correctly, a very important step is to know and study the people to whom you want to sell your product/service.
So, if people are interested and buy your products or services, it is very likely that there are characteristics in common between them.
Target Audience and PersonaTo do this, it is necessary to create the Target Audience and Persona of your business.
Knowing these aspects, you can also know whatsapp data what these people’s needs are!
And by knowing a little more about each audience, you will be able to segment your content. It is very important to segment correctly, so avoid mistakes when setting up your ads!
From this, you will be able to structure the language, format of the material you will use and the type of approach that will have the most impact on these people.
With this, you will reach the right people at the right time!
Contrary to what people think, Target Audience and Persona are not synonymous.
Check out the main differences in this article, when to use each one and how to build them correctly.
target audience and personaThe target audience, also known as Target, is a slice of society. Therefore, it refers to a certain social segment that is likely to purchase your product/service.
To obtain the Target Audience, research is necessary to find a group with common characteristics to obtain information such as: age, gender, purchasing power, profession, social class, location, education and consumption habits.
Let’s look at an example of Target Audience:
Since you sell cosmetics online, the target audience is women between 20 and 50 years old, who earn between 2 and 10 minimum wages, who live in the capital and enjoy taking care of their skin, hair and body.
The persona is a little different . It is a slightly deeper and more refined research into the public that emerged.
target audience and personaTaking into account that within the target audience there are several different consumer profiles, Persona is a consumer model, a fictitious person created as an ideal customer for your brand.
In addition to information about the target audience, the persona also provides demographic information, family history, motivations, dreams, life goals, hobbies, what media they consume and challenges.
Laura is a 28-year-old woman, has 1 child and earns around 4 minimum wages. She lives in a middle-class neighborhood. Her biggest concern is her skin in the future. She therefore looks for products from a good brand to take care of her skin and at the same time maintain a good appearance! On weekends she usually goes to the club with her son and they spend the whole day in the pool. She usually spends a lot of time on Instagram, where she posts photos of her daily life and also the dishes she eats, as she leads a healthy and regimented life. She is happy with the life she has because she has always dreamed of having a family and being financially structured. She thinks a lot about the future and aspires to be a manager at the marketing company where she works.
So, if people are interested and buy your products or services, it is very likely that there are characteristics in common between them.
Target Audience and PersonaTo do this, it is necessary to create the Target Audience and Persona of your business.
Knowing these aspects, you can also know whatsapp data what these people’s needs are!
And by knowing a little more about each audience, you will be able to segment your content. It is very important to segment correctly, so avoid mistakes when setting up your ads!
From this, you will be able to structure the language, format of the material you will use and the type of approach that will have the most impact on these people.
With this, you will reach the right people at the right time!
Contrary to what people think, Target Audience and Persona are not synonymous.
Check out the main differences in this article, when to use each one and how to build them correctly.
target audience and personaThe target audience, also known as Target, is a slice of society. Therefore, it refers to a certain social segment that is likely to purchase your product/service.
To obtain the Target Audience, research is necessary to find a group with common characteristics to obtain information such as: age, gender, purchasing power, profession, social class, location, education and consumption habits.
Let’s look at an example of Target Audience:
Since you sell cosmetics online, the target audience is women between 20 and 50 years old, who earn between 2 and 10 minimum wages, who live in the capital and enjoy taking care of their skin, hair and body.
The persona is a little different . It is a slightly deeper and more refined research into the public that emerged.
target audience and personaTaking into account that within the target audience there are several different consumer profiles, Persona is a consumer model, a fictitious person created as an ideal customer for your brand.
In addition to information about the target audience, the persona also provides demographic information, family history, motivations, dreams, life goals, hobbies, what media they consume and challenges.
Laura is a 28-year-old woman, has 1 child and earns around 4 minimum wages. She lives in a middle-class neighborhood. Her biggest concern is her skin in the future. She therefore looks for products from a good brand to take care of her skin and at the same time maintain a good appearance! On weekends she usually goes to the club with her son and they spend the whole day in the pool. She usually spends a lot of time on Instagram, where she posts photos of her daily life and also the dishes she eats, as she leads a healthy and regimented life. She is happy with the life she has because she has always dreamed of having a family and being financially structured. She thinks a lot about the future and aspires to be a manager at the marketing company where she works.