Post by shikapatho on Oct 18, 2023 3:27:26 GMT -6
Gone are the days when waiting for a customer to knock on your door was enough to close deals . Although the real estate industry has not undergone major changes in recent decades, the purchasing process has changed drastically in the context of digital media. Therefore, investing in this new context is essential for real estate companies looking to do more business from now on with the help of digital marketing. Check out our tips for boosting your real estate company’s results with digital marketing.
“But even in Brazil?” – you may ask yourself. The answer is yes, and how... With one of the highest engagements on social networks, Brazilians are champions in terms whatsapp database of time spent online ( on average, 9 hours a day ) and the third highest number of users on Facebook. Thus, all this time connected is seen as an addiction for many. But it also means an opportunity for those who want to position themselves in front of potential customers who provide a daily dose of information about their purchasing profiles and online research.
When we analyze the real estate sector in specific, it is clear that opportunities are boiling. On Google alone there are more than 1500 daily searches for properties in the country. When you consider Facebook, the market is even bigger! According to the advertising platform's estimates, there are almost 5 million people with a profile of interest in real estate.
In this context, it is clear that the potential for business in the digital world is enormous, you just need to know how to take advantage of it. Therefore, we have put together 7 tips for you to boost your sales, rentals and launches in the real estate sector with Digital Marketing.
No one has time to deal with slow, non-responsive websites anymore and Google knows this all too well, limiting traffic to poorly designed homepages. Have a simple website, invest in performance and minimalist usability and not only will you be ensuring that your user has the best possible experience, but you will also be improving your website's ranking in Google's organic searches, becoming a reference in real estate with the digital marketing.
Generate value for visitors to your digital media by bringing informative articles and relevant news. Sharing knowledge and relevant information makes your potential customers see you as an authority on the topic . Do you want to generate even more engagement and, in addition, get valuable information from your visitors? Invest in video production. They have the great advantage of providing us with lists of users based on their engagement time with that material. This way, we can easily target users with the highest interest to impact them with our best personalized ads.
Relevance here is the keyword . You've certainly received a good dose of pamphlets in your life. So I ask you, how many of these pamphlets had something related to your profile? In addition to the immense waste of paper, all of your marketing work is also literally wasted on countless people not even considering your message. Between interests, demographic data and even consumption patterns, Facebook already has more than 2000 profile segmentation parameters to help you. Are you looking for clients looking to rent, buy or sell? They are certainly not the same. Put yourself in front of the right customer, at the right time, and watch your conversion rates explode.
If your website is not yet well tuned to receive users on mobile, you are losing more business than you realize. The Brazilian is the champion in browsing time on the device (almost 5 hours a day). This does not necessarily mean preparing your entire website to receive mobile visitors. But having a simplified property search tool for mobile already guarantees good usability and experience for potential customers away from home. Having an active and well-structured Facebook page is also a good way to start capturing mobile internet users.
“But even in Brazil?” – you may ask yourself. The answer is yes, and how... With one of the highest engagements on social networks, Brazilians are champions in terms whatsapp database of time spent online ( on average, 9 hours a day ) and the third highest number of users on Facebook. Thus, all this time connected is seen as an addiction for many. But it also means an opportunity for those who want to position themselves in front of potential customers who provide a daily dose of information about their purchasing profiles and online research.
When we analyze the real estate sector in specific, it is clear that opportunities are boiling. On Google alone there are more than 1500 daily searches for properties in the country. When you consider Facebook, the market is even bigger! According to the advertising platform's estimates, there are almost 5 million people with a profile of interest in real estate.
In this context, it is clear that the potential for business in the digital world is enormous, you just need to know how to take advantage of it. Therefore, we have put together 7 tips for you to boost your sales, rentals and launches in the real estate sector with Digital Marketing.
No one has time to deal with slow, non-responsive websites anymore and Google knows this all too well, limiting traffic to poorly designed homepages. Have a simple website, invest in performance and minimalist usability and not only will you be ensuring that your user has the best possible experience, but you will also be improving your website's ranking in Google's organic searches, becoming a reference in real estate with the digital marketing.
Generate value for visitors to your digital media by bringing informative articles and relevant news. Sharing knowledge and relevant information makes your potential customers see you as an authority on the topic . Do you want to generate even more engagement and, in addition, get valuable information from your visitors? Invest in video production. They have the great advantage of providing us with lists of users based on their engagement time with that material. This way, we can easily target users with the highest interest to impact them with our best personalized ads.
Relevance here is the keyword . You've certainly received a good dose of pamphlets in your life. So I ask you, how many of these pamphlets had something related to your profile? In addition to the immense waste of paper, all of your marketing work is also literally wasted on countless people not even considering your message. Between interests, demographic data and even consumption patterns, Facebook already has more than 2000 profile segmentation parameters to help you. Are you looking for clients looking to rent, buy or sell? They are certainly not the same. Put yourself in front of the right customer, at the right time, and watch your conversion rates explode.
If your website is not yet well tuned to receive users on mobile, you are losing more business than you realize. The Brazilian is the champion in browsing time on the device (almost 5 hours a day). This does not necessarily mean preparing your entire website to receive mobile visitors. But having a simplified property search tool for mobile already guarantees good usability and experience for potential customers away from home. Having an active and well-structured Facebook page is also a good way to start capturing mobile internet users.